JADA x Dana
10% of profits go towards BTS Stories

JADA has partnered with Dana the Jeweller to create an awareness campaign that showcases timeless, authentic pieces that represent where we presently are in cannabis history.

JADA is a cannabis infused skincare brand that will be launching in the Canadian Market in 2020. The journey of JADA began in 2014 with the creation of the Original formulation. The inspiration of this formulation was developed by a woman who suffered from eczema since childhood. Her internal battles to love her skin when she was experiencing an outbreak motivated her to seek alternatives in order to manage symptoms. It was this journey to relief that set her on a path of self-care, teaching her to love the skin she’s in.

In 2001, at age 18, Dana Hales began setting gems at his father, Dean Harrison’s, business in downtown Toronto. After 10 years of working for jewellery manufacturing companies such as Ben Moss, People, Mappings, Zaire’s, Sears, The Bay, and many more; Dana then carved out his own niche when he took the reigns of his father’s business and made it his own. This began the birth of Dana The Jeweller in 2012.

What is BTS?

BTS (Breaking The Stigma) Stories is a Canadian Not-For-Profit that aims to abolish stigmas that keep society at a standstill from evolving.

 

We create collaborative opportunities to influence policy and help support those affected by stigma.

VISIT BTS WEBSITE

As leaders in the cannabis space, Canadians can now proudly share their passion for the plant. For years, advocates have put their heart and soul into breaking the stigma associated with cannabis. However, the fight is far from over. Stigma is still very much present on a global scale, which is why the JADA X DANA campaign aims to help break that stigma with beautifully designed everyday pieces that make a bold statement.

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Cannabis leaf necklace

Metal: Rhodium 925 Italian Sterling Silver with 22k plated Gold
Stones: Lab Created Tsavorite
Chain Lengths: 18”, 20”, 24”
Handmade and crafted in Toronto, Canada

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